West Coast Market – “Chicken of the Sea” SLOGAN ORIGINATOR DIES – Influences

CHICKEN OF THE SEA’ ORIGINATOR DIES AT 94 – The man who originated the brand and sloganChicken of the Sea’ (now property of the VAN CAMP SEA FOOD CO.), died recently in Beverly Hills, California at the age of 94. He was Dr. Gerrit Lansing Hogan, first President of the WHITE STAR CANNING CO., still an element of the VAN CAMP organization. According to Mr. Walter Gillis, long-time Van Camp Vice-President and dean of the tuna industry, Dr. Hogan was engaged in salmon canning on the Klamath River before he participated in the organization of the White Star Canning Co., which later became a part of the Van Camp structure.”

(*Source: Pacific Fisherman magazine, – February 1957 – Pg. 13)

*Editorial Note: Gerrit Lansing Hogan (future M.D.) was born November 17, 1862 in Albany, New York (one of six children), and died in Beverly Hills, Los Angeles Co., California on December 31, 1956. He was pre-deceased by his wife Rose Story Hogan in 1953, whom Gerrit had married on January 22, 1890 in Bozeman, Montana. They had four children; Amelia, Nelson, Romaine, and Vandeveer. Gerrit & Rose will be interred at Forest Lawn Cemetery in Glendale, Los Angeles Co., California. ~ Another OBITUARY noted, in part: “… Dr. Hogan, a native of Albany, N.Y., joined the staff of California hospital here in 1904 after graduation from Union College and the Albany Medical School… ~ …He formed a salmon canning firm on the Klamath River in 1912 (at the age of 50 – ed.) and two years later (i.e. 1914ed.), started operating a fleet of TUNA BOATS at San Pedro, California.

(*Source: Redding Record-Searchlight newspaper – Thursday, January 3, 1957 – Pg. 7)

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