While the primary focus of this Timeline, Blog, and Notations are Portuguese-centric and mostly limited to the Portuguese-American community history in San Diego, California; it is nevertheless important to know we exist within a larger, more diverse community as well. The article below, from 1970, is included to add some perspective to that beautiful and diverse community and it’s influences over the previous 60 – 70 years or so. A “look back” from 1970. – ed.
“GOOD LIVING – POINT LOMA BLENDS HISTORY – Know Your Neighborhood, Where Cabrillo Landed – It was Saturday and the yellow wagon would be coming down Rosecrans any minute now, the horse kicking up little clouds of dust. Hardy’s Butcher Wagon was on its way. The 20th-century was in its infancy and so was Point Loma – even though a Portuguese sailor named Juan Rodriguez Cabrillo (aka. João Rodrigues Cabrilho – ed.) had stepped ashore there 366 years earlier.
It was 1908. A 19-year-old bride named Madaline Zeluff took a good, long look around this place called LA PLAYA, this place that was to be her home, and she burst into tears. ~ ‘I was out in the wilderness!’ she remembers. But Time, which Madaline Zeluff had thought would just stop here in Point Loma, passed very quickly. One day the butcher’s horse and wagon were gone, and Hardy’s had a Model T. And then, almost overnight, there were supermarkets on the Point.
HISTORICAL FIGURES LEAVE THE STAGE
Where did they go…, Madame Tingley and her Theosophists and their great glass-domed temples on the hill? For that matter, whatever happened to the Chinese fishermen whose junks used to dot the bay off Roseville? The hardy whalers? The hide houses down by Ballast Point? The Yankee trading ships? And where did they all come from, Point Loma – these sleek yachts with their billowing sails, these man-made pleasure islands, these glass houses standing high on stilts to get a better view? Where did they come from – the billboards, the blinking neon lights, the twirling chicken bucket, the giant donut?
Point Loma is a little like a little girl is born beautiful. Seeing herself, really… seeing herself in middle age can be a terrible jolt. ‘Visual chaos’ is how the group ‘Point Loma Village Beautiful’ describes what has happened to Point Loma’s commercial core. They let it happen while they looked the other way, but now this citizens’ group, six years old (1964 – ed.) and 400 in number, is determined to do something about it!
The ‘village’, as they define it, is Rosecrans Street from Lowell to Talbot Sts. As a starter, Point Loma Village Beautiful (aka. P.L.V.B.) raised $3,000 to purchase and plant 65 jacaranda trees to spruce up city sidewalks. Village Beautiful’s campaign of ‘friendly persuasion’ to encourage merchants to beautify the village has met with some success. A few shops have false fronts. A few signs are down. In 1959, concerned citizens were successful in putting through a HEIGHT ORDINANCE (30’ in residential areas, 60’ in commercial and R-4 areas) and is squelching a hotel owner’s proposal to erect a tower near the bay. Builders of Le Rondelet, the semi-circular apartment complex that sits on Anchorage Lane (where the old Star-Kist Cannery once was) just squeaked in under the line, at 59.5 feet.
Traffic is the Point’s other major headache. At peak hours, both Rosecrans and Catalina Blvd. (running along the crest of Pt. Loma – ed.) are clogged with cars. Peninsulans, Inc. (another citizens group reporting to the City Council) is trying to do something about it. ‘The basic problem,’ say Mrs. Helen Fane, President, ‘is that we’re a residential area and we’re also the throughway to the enormous and very important government installations at the end of the Point.’ ~ *Editorial Note: Now (2024), 54 years later, traffic and encroaching population density continue as ongoing problems.
COMMUNITY PLAN ENCOMPASSES TRAFFIC
A broad community plan, prepared by Peninsulans, Inc., is now being studied by the San Diego City Planning Department. One possibility would be to make One-Way Streets of the arteries paralleling Rosecrans? But the village, the traffic, the clutter – this is only one face of Point Loma. It is the people, the houses, the history, its geographical blessings, that make it what it is. And, all in all, it is delightful.
People don’t live IN Point Loma. They live ON it. They live there because of the ocean and bay, because of the view, because it is only a 10-minute drive to Civic Center. They indulge in a little friendly rivalry with La Jolla and like to talk about La Jolla’s fog, La Jolla’s high-rise, La Jolla’s snobbishness and, of late, La Jolla’s hippies (remember…, this article was written in 1970 – ed.).
Socially, Point Loma has not had a grande dame since the late Mrs. Henry B. Clark (aka. Ms. Lena Sefton Wakefield – ed.) was holding musicales in her stately home on Narragansett Ave. (now the H. Philip Anewalt residence). It was Mrs. Clark (& her mother Harriet) who founded the prestigious, annual Charity Ball (started in 1909, to support Children’s Health, and later to be known as the ‘Jewel Ball’, and which over a period of 100 years has come to include what is now; Rady Children’s Hospital – ed.). The family estate included the home next to hers, which belonged to her brother, the late banker Mr. Joseph Sefton. Today, it is the home of Dr. William Saccomand and family (it’s amenities include an elevator, but not central heat). The vast gardens have long since been subdivided.
No one, however, can dispute that Point Loma’s social credentials are impeccable. Among its residents are no less than *FIVE* former (cont. next page) ‘MR. SAN DIEGO’S’, specifically:
1. Mr. ROSCOE E. (aka. ‘Pappy’) HAZARD
2. Mr. ALLEN SUTHERLAND
3. Mr. ANDERSON BORTHWICK
4. Mr. MORLEY GOLDEN
5. Mr. MAJ. REUBEN FLEET
Mr. Fleet, now age 82 (he is called ‘the Major’), lives in an imposing pink villa on a Point Loma hill. He bought the house in 1936 from a German Count named Von Brulow. That was the year after Fleet moved his CONSOLIDATED AIRCRAFT (now the CONVAIR DIVISION of GENERAL DYNAMICS) here from Buffalo, New York. Fleet’s not inconsequential accomplishments include flying a biplane on the first airmail run ever – from New York to Philadelphia on May 15, 1918. Fleet, Hazard, Ruel Liggett; and Fleet’s son, David, in 1950 subdivided 160 acres of choice Point Loma land and called it FLEETRIDGE. Today it is a pleasant, moderately expensive to expensive, neighborhood of large, shingle-roofed, single story homes (as specified in the deed restrictions).
There is room for conjecture as to what is Point Loma and what isn’t. The Southern boundary is easy: it is Fort Rosecrans. On the North the generally accepted terminus is Nimitz Boulevard. North of that, you’re in Loma Portal. But, on the ocean side, the boundary is fuzzy. There are purists who contend that Point Loma stops at Catalina Boulevard and everything West is Ocean Beach. Still, there are some residents of Sunset Cliffs (right on the ocean), who say they live in Point Loma.
SHOWPLACE HOME
Sunset Cliffs’ showplace is the J. P. Mills house, at 1203 Sunset Cliffs Blvd. It was built in the 1920’s by Mills, the land developer who started Sunset Cliffs. Now the home of the C. Earle Shorts, it boasts seven hand-carved mantels, a gold leaf ceiling from China, six Italian-tiled baths, and a secret liquor room (a reminder of Prohibition [1920–1933 – ed.] days). Unfortunately, Mills lost everything in the 1929 Crash (of the Great Depression [1930-circa 1940] – ed.) and the home was sold for taxes.
Point Loma is people. People like Holt Bradford, who lives in a wooden house tucked away behind the trees up on Inez Lane. Bradford, and other residents of block-long Inez Lane, walk to the corner, to Albion Street, to pick up their mail and that suits them fine. ‘No one ever recognizes Inez Lane’ says Bradford, “except the tax man.“
Then there is Ms. Juanita Steiger, who lives in an old house on a wooded 14-acre plot at the top of Talbot Street that was once the Theosophical Society’s Tent Village. She came to the Point from Nebraska in 1922 and, with her mother, ran the Point Loma Dairy on the site. The barn, which was only torn down in 1968, was once the stables for Madame Tingley’s institute.
And then there is Mr. ANTHONY GOULART, a Portuguese, he has been on the Point for 44 years. He used to go to sea. but now Goulart runs the Point Loma Fix-It Shop on Upshur Street where he fixes everything from plumbing to earrings. Still, his real love is the sea. For his sailing friends, he makes wooden boat models with wood sails so thin you can see through them. Mr. Joseph Jessop’s ‘Catalina’ and Mr. E. G. Gould’s ‘Ballerina’ have been among his models.
DEDICATED HISTORIAN
There is also Mr. John Davidson, now age 93, who has lived in Roseville for over 50 years, having come to be near the Theosophical Society. He was the first Director of Serra Museum.
Mr. Zel Lockwood lives up in Fleetridge. He was the last of the independent greengrocers on the Point — the kind who carried out the groceries, even if there was only one sack. Zel, and Mr. George Leonard, (who had the old Point Loma Store), used to stock the yachts for long races.
There is R. D. Bert Israel, who was born in the old lighthouse at the top of Point Loma. His grandfather, Robert D., was the lighthouse keeper for 21 years. His grandmother used to pitch in as assistant keeper, doing her needlework by the window as she watched the light. Bert Israel left the Point when he was young, but came back to live in 1928. He had to have a boat. He still has one. That original lighthouse, completed in 1854, hasn’t been used as a lighthouse since 1891 because ships’ captains complained that fog often obscured its beam. Now there is a lighthouse down by the water’s edge. The old one today is a companion visitor attraction to Cabrillo National Monument nearby.
AWESOME VIEW
From the monument, there is an awesome view (150 miles, they say, on a clear day) Ballast Point, below, is where Cabrillo stepped ashore on September 23, 1542, claiming the land for the king of Spain. The high road to the tip of the Point leads through Ft. Rosecrans National Cemetery, where row upon row of simple white crosses bear the names of those who have fought the nation’s wars from 1846 to Vietnam. The cemetery, established as a National Cemetery in 1934, covers 71 acres — and has run out of room. Fort Rosecrans, named for Civil War Gen. William S. Rosecrans, was set aside as an Army post in 1852, although the Army did not take possession until 1870. The Navy has been its landlord since 1959 and the old fort buildings down by the water are now part of the submarine base.
At Point Loma’s front door, on Harbor Drive, sits the Naval Training Center (now aka. Liberty Station – ed.). Up by the cemetery is the Navy Electronics Laboratory Center. On the low road at the tip is Ballast Point, home port for nuclear boats of Submarine Flotilla One. Also on Point Loma are the Naval Undersea Research & Development Center, a Coast Guard Rescue facility, and a Deep Submergence Rescue Vessel Facility.
Sailors of another kind — rag sailors — long have called Point Loma home. The 84-year-old San Diego Yacht Club has a handsome home at the foot of Talbot Street. Just down the waterway is Southwestern Yacht Club and, over on Shelter Island, Silvergate Yacht Club.
The first of Point Loma’s ‘‘Riviera” Villas is gone. It was the Will Angier house at 555 San Antonio St., now the site of Mrs. Marvin K. Brown’s home (i.e. on north side of Owen St. intersection – ed.). Built in 1914, it was said to be the first house in San Diego with central heat. The star pine on its lawn was long a landmark for sailors. Mrs. E. P. Moses (aka. Carrie Angier) of La Jolla was married in the house. Nearby, Angier’s son, Harold, built a pink waterfront villa that is now the home of attorney Ms.Marie Herney.
You don’t have to be a real oldtimer to remember the fish cannery (mostly referred to as the “High Seas” Cannery, although she had varied names and owners over nearly 35 years of operation – ed.) — the whistle, the smell of the fish, the women in their white uniforms. Or to remember when the Street Car used to go down Rosecrans St. to the fort.
You have to go back a bit further to remember when Roseville was a real town. It was Mr. LOUIS ROSE, an enterprising businessman, who tried to get things going there in 1871 through the San Diego Mutual Land Association, which offered 300 Roseville and La Playa lots ~free~ to anyone who would improve them. He even built a hotel at Roseville, but it didn’t go and it became a laundry.
PLENTY OF FISH
The Chinese came to the Point to fish in the 1860’s. Ah, what fishing — clams, abalone, crayfish were just the bait. The catch included redfish, whitefish, mackerel and rock cod, most of it sun-dried and shipped to San Francisco.
The PORTUGUESE came from the Azores Islands in the 1880’s. They were whalers and whaling was good off the Point (today whale-watching is a favorite wintertime attraction). The Portuguese stayed and became fishermen and built San Diego’s great tuna fleet. Today’s families — families like the Monise’s, Silveira’s, Cabral’s — are descendants. Mr. M. O. (aka. Manuel Oliveira – ed.) MEDINA came in 1912. Often called the “father” of San Diego’s tuna industry, he was the first to build the big clippers. Medina and his wife, Isabel, live in a handsome home on a Point Loma hill. She was ISABEL SOARES when she came here with her family from the Azores in 1904. Here, in the old St. Agnes Church in Roseville, she and Medina were married in 1918. She remembers, as a young girl, dancing at the Chamaritas, the Portuguese dances held in the Portuguese community’s first meeting hall in LA PLAYA (It is a residence today). She remembers her Royal Procession on foot from La Playa to Roseville the year she was named Queen of the Festa do Espirito Santo, the Portuguese religious celebration held seven weeks after Easter (aka. Pentecost Sunday – ed.). Today the Portuguese Hall is at the foot of Addison Street (now Avenida do Portugal – ed.). Next to it is the tiny white frame Chapel (aka. Império Capela – ed.), both built in 1922, which is decorated each year for the fiesta (aka. Festa – ed.). Here the fiesta procession starts and ends.
STRONG TIES
The Portuguese have strong ties to the Point – “My roots are buried very deep here,” says Mrs. Medina. “I hope to die here.”
Just about everyone knows that there once was a coal mine on Point Loma, a shaft sunk by the Mormon Battalion volunteers in 1855 and soon abandoned when the coal proved to be of poor quality. Fewer know of the great steel plant that was to have been built on Point Loma.
It was in 1889 that an Englishman named Dr. Charles Eames arrived to announce that be was on commission from a Pittsburgh steel magnate to find a site for a West Coast plant. That site, said Eames, would be Point Loma. There was only one problem: the ore would have to be brought all the way from Baja, Mexico. Unfortunately, before things really got started, the Pittsburgh magnate died and soon members of the Board descended on Point Loma, and closed the plant. Poorly located, they concluded. All that remains today of the folly is a street named Bessemer Street (named after Englishman Henry Bessemer, whose 1856 patent of his steel-making process revolutionized the industry – ed.).
Then, of course, there was Madame Katherine Tingley and her World Center of Theosophy, a Valhalla of Moorish-Egyptian buildings where California Western University is today. Gone is this lotus land, where young and old, rich and poor, came to study such as ‘The Lost Mysteries of Antiquity.’ Madame Tingley died in 1929 and Theosophy, after 32 years on Point Loma, moved to Covina, CA.
Point Loma has many fascinating houses with fascinating histories. At 3725 Pio Pico is a small green frame house built in 1919 by Mr. Frederick Elliott and his son, Benjamin. The elder Elliott, an Irishman, came as a Theosophist in 1906 and he designed and built their famous Greek Theater. His granddaughter, Mrs. Leslie Mayo, lives in this house, where she was born. It’s the one with the green mailbox at the curb that says “Alice’s Restaurant.” At 3636 DuPont St. is the Mr. Frank Perkins’ home. It is hexagonal. It was built by the Theosophists in 1901 on another site. Mrs. Perkins (nee Virginia Robinson) was born just around the corner. Her father, Alfred Robinson, started the Rosecroft Begonia Gardens in 1900. And at the corner of Owen & San Elijo Sts. in La Playa is a beautiful white house with green shutters, at the crest of a large sloping lawn (there’s an Easter egg roll there every year). It belongs to Dr. & Mrs. Roy Ledford. It was built in the mid-1920’s by the Treadwells, who came from New Castle, Pennsylvania. They had two daughters, one named Louise, who later became Mrs. Spencer Tracy. Dr. and Mrs. Homer Peabody’s house at Rosecrans & Bessemer Sts. was built in 1898 by famed Drs. Fred & Charlotte Baker, who came to the Point in the early 1890’s. Dr. Fred was an eye-ear-nose-and-throat man and his wife, a general practitioner (and their varied contributions to what would become San Diego have been enormous – ed.).
HOME MOVED
Mrs. John Zeluff’s two-story gray frame house at 462 Rosecrans St. once sat on the hill in what is now the Trepte Tract. It was built, probably in the 1870’s, by a family named Fairchild and moved to its present site in 1915 because George W. Marston had bought the property and wanted the house removed. The lacy side porches had to be taken off to accommodate the new 50’lot and the 8’ cupola was removed to accommodate the neighbors to the rear. Madeline Zeluff is 81 now. The Point Loma she knew as a bride was quite another Point Loma. She remembers the dance pavilion on the pier where San Diego Yacht Club now is. ‘They had dances on Saturday night. The young ladies and their chaperones came over from San Diego on the boat ‘Fortuna’. The ‘Point Loma’ went up to Fort Rosecrans to get the soldier boys and bring them down.’ It was at the pavilion that she met a handsome soldier named JOHN ZELUFF.
This, then, is Point Loma. Has it really been only 428 years since Cabrillo stepped ashore?”
(*Source: San Diego UNION newspaper – Monday, February 9, 1970 – Pgs. B1 & B4)